Sales of hosted customer relationship management systems grew by 105% during 2004, to $4.4 billion, according to a report from AMR Research. Hosted applications are those housed off-site, at service vendor locations, as opposed to those installed on the marketers
In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, ...
America Online thanked members for reporting spam— warned potential spammers— a sweepstakes that awarded property seized from a spammer as prizes. The AOL Spammer's Gold Sweepstakes wrapped up Friday and awarded a grand prize of about $85,000 worth of ...
Lily of France is paying homage to online dating with a new campaign that invites women to submit personal ads for a chance to meet Charlie O'Connell, star of ABC's The Bachelor. The campaign supports the launch of the Lily of France True Match ...
EchoStar Communications is putting its own twist on a sweepstakes trend that gives the winner a trip to outer space. EchoStar and its DISH Network satellite television service's Reach for the Stars Sweepstakes will place the winner's name permanently on ...
To encourage use of its new free PC-to-PC calling service, Yahoo is running a global sweepstakes that will award 30 trips to anywhere in the world the winners choose to go. The service is a built-in feature of Yahoo's re-launched Yahoo Messenger with ...
CBS Daytime is extending a personal invitation to consumers to the wedding of the yearGuiding Light characters Gus and Harley's weddingto build excitement around the soap opera storyline. "We felt that we had another strong story in the position ...
Samsung Electronics is leveraging its sponsorship of B.B. King's 80th Birthday Tour with a sweepstakes that will be held in each market where the legendary bluesman performs. The Samsung DuoCam Sweepstakes will travel with the B.B. King Blues Festival ...
Internet service provider NetZero has launched a sweepstakes that gives its users a chance to win cash for trying out a new element of its high-speed service. The company will give away $3,000 a day during August and September in the Instant On! Instant ...
Planalytics launched its first e-mail newsletter, Flashweather, in 2002. The goal? To educate companies on how the weather affected their business, and to create awareness for its own products and services.
