How often do corporate good deeds turn into word of mouth profits? Last week Micato Safaris in Kenya was recognized by American Business Media for an unusual program benefiting poor Kenyan children orphaned by AIDS.
How sad it is that when customer service makes headlines, they're almost always negative. Take the rash of stories about Comcast that appeared in the Chicago Tribune over the past two weeks. It started when a woman who had complained about poor service received a bill from the company addressed to: "Bitch Dog."
This time it's personal -- or should be: Four out of five consumers say they'd like personalized content from Web sites, and three in five say they'd be willing to spend up to two minutes answering questions that would push that content to them.
American companies may not be as CRM-savvy as you think. They are willing to spend money on it (or on parts of it). But that may be because they have no choice, according to a study from CSO Insights Inc. and Harte-Hanks Inc.
Every company wants to retain customers. But AOL Inc. went too far when it tied employee compensation to minimum “save” percentages. So says New York State Attorney General Eliot Spitzer, who this week announced a $1.25 million settlement with the online giant.
Chevrolet is leveraging is sponsorship of Major League Baseball by presenting the league's first-ever all-time Latino team, and will award one voter a trip to this year's World Series to see the official unveiling of the team. As part of the Chevrolet ...
To encourage healthy snacking, Sorrento Lactalis, Inc., maker of Sorrento and Precious Cheeses, has rolled out a sweepstakes across nearly 1,000 grocery stores nationwide. Sorrento's "Smart Snack on Wheels" promotion will give away a 26-inch High Timber ...
Spicy? Swedish? Sweet? Creative cooks can decide how to best present their dishes for the Meatball Mania Holiday Recipe Contest hosted by Quaker Maid Meats and West Bends Housewares. Chefs are asked to use frozen Mama Lucia Meatballs from Quaker Maid ...
A recent text-to-win sweepstakes by Alltel featuring Trading Spaces star Ty Pennington and a $1 million grand prize received more than 71 million entries from over 600,000 Alltel existing and new subscribers. The sweepstakes, which ran from April 15 to ...
LeapFrog Enterprises is giving consumers a new reason to surf the Web, launching an interactive Web site to showcase its first ever tween product— Fly pentop computer. Like its name, the Fly pentop computer resembles an ordinary pen, but works as a ...
