The question is enough to daunt any writer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The answer is you don't. Instead, you should use a content database that can spit out the versions with little human intervention.
What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.
E-mail is broken. And it’s broken in two major ways: Trust and infrastructure. First, the channel isn’t trustworthy. The legitimate senders of e-mail can’t trust the medium to deliver their mission-critical communications and the recipients of e-mail can’t trust that they’ll get what they want … and not what they don’t.
The message bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.
Are you ready for some football? Burger King Corp. this week breaks its first— promotion to leverage its sponsorship of the National Football League with a sweepstakes, tournaments and other football-themed offers. To kick off the NFL Your Way ...
In a search for teen soda sippers and gamers, Jones Soda Co. and Nintendo of America are out with an under-the-cap sweepstakes that dangles plenty of entertainment. Labels on Jones Soda include information on the promotion and the bottles are topped ...
Birthdays can be bittersweet for individuals looking to lose weight. Not only are there extra candles on the cake, the guilt can be overwhelming as the butter cream frosting melts in the mouth. That is, of course, if you
If you haven’t budgeted for an increase in your database management or e-mail marketing expenditures, bear in mind that your competitors probably have. In “Target Marketing Priorities Analysis,” a report by Jim Dickie and Barry Trailer, the partners with research firm CSO Insights and underwritten by direct marketing services provider Harte-Hanks, a survey of 281…
Keeping track of processes from raw materials to finished product is a difficult task when you're one of the country's largest chemical companies. And if a mistake occurs, you want to be able to handle the problem. That's where OSIsoft's software comes in handy. It is used by over 10,000 customers in over 100 countries.
Birthdays can be bittersweet for individuals looking to lose weight. That is, of course, if you’re not a Jenny Craig customer. The weight-loss company sends its customers offers for a free piece of Jenny Craig dessert when they’re faced with “that time of year.”
