If the $10.9 billion marketers spent on customer management applications in 2004 didn’t sate the appetites of vendors, fret not: By 2009, this market will grow to more than $15.7 billion, according to a report from AMR Research Market Analytix.
At a recent database marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her particular approach provided the user with a multitude of algorithms to deploy to aid and abet the analysis outcome.
For years enterprises have tried to combat customer service issues with technology. But technology doesn't work unless you have engaged in some process planning.
E-mail service provider Bigfoot Interactive and loyalty marketing company Alliance Data Systems Corp. launched a counter offensive in the e-mail CRM wars by announcing that Alliance Data’s Epsilon unit will acquire Bigfoot for $120 million.
An editor at my company once called a meeting to present a stunning magazine redesign. All went well until a sales type asked the inevitable question: “Did you do any surveys or focus groups to find out if this is what readers wanted?” The editor responded: “I’m the focus group.”
I believe the real problem here has nothing to do with Comcast’s call center. The root of the problem is much earlier in the process.
The Sage Group, plc, a London-based business software firm, has hired Dave Batt to serve as its general manager of global customer relationship management.
In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion. Starting Sept. 19, the ...
American Online is searching for the next music superstar via a new online reality show, The Biz, that lets contestants compete for a chance to run a record label. AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting ...
Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on "mart") to PetSmart (emphasis on "smart"). The PetSmart ...
