Channel | Data Driven ROI

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take.

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

Miss any of our most popular B2B and martech stories in April? Here’s a recap.

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.

How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.