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Dropbox Draws Academic Ire Over Data Sharing for Study
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
Conversion rate optimization can be applied to both digital and offline marketing. Here's five tips for creating a CRO framework.
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
Gleaning usable, actionable data and insights from experiences can crack the code on consumer behavior and improve live experiences—every single time.
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
When you think KPIs, think key predictive indicators as well as key performance indicators. Here's why.
The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…
Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.
Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.