Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they’re doing it before making a purchase. But what does that mean to brand advertisers?
Marketers wondering whether their Web site search engine optimization costs are paying off have a tool at their disposal to evaluate its ROI.
Boston Market knows that its customers' time is very valuable, so, in exchange for a shot at a trip to Hollywood, it is giving them a chance to tell what they would do with an extra hour in a day.
Taco Bell is giving consumers a chance to earn the coveted title of "El Presidente" under a new promotion that gives away 1 million pesos and a trip to the QSR's headquarters on a corporate jet.
CitiFinancial, Inc. is driving its NASCAR Bush Series sponsorship of the No. 90 Citifinancial Ford with a sweeps that will give one consumer the keys to a 2006 Ford Mustang.
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney's/Pixar's upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.
Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the e-mail newsletter sent by their local dealer.
Of all the topics featured in e-mail newsletters, few are as narrow as the one covered by Mark Zoske. Zoske and his staff put out an entire e-zine devoted to a well-known chemical compound: salt.
Want to market your own product or service over the Internet? Distribute your own e-zine to your customers and prospects. There are several reasons for doing so.
Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here’s a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company to prospects and clients.
