Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Capithorne, blogs became a key marketing tool for his site hearingmojo.com.
It all sounds so complex. But do you really have to hire a think tank when mulling a newsletter program? Here are several strategic pointers to keep in mind when launching an e-zine.
Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.
Twix kicks off summer with an online sweeps through radio spots airing on Westwood One.
AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago.
Morton Salt highlights the history of its iconic "Umbrella Girl" with a summer sweepstakes and instant-win game.
Wise Foods is playing ball with Modell's Sporting Goods this month with a "Double Play!" joint promotion.
LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is
WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were
Baskin-Robbins' is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.
