Babies "R" Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.
Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.
(Direct) The rest of the world finally appears to have caught up with direct marketers' focus on accountability.
There’s a lot you can predict with respect to overall responsiveness, spam complaints, and unsubscribe and abandonment rates based on e-mail address.
In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries
It's the start of a New Year, so that means it's time to make some meaningful New Year's Resolutions. You know, the kind that will make more money for your clients and yourself. It's time to take a new look at what exactly you are selling for your clients. It's also when you look at…
Office supply chain Staples is looking for a few good photos that it can turn into posters.
Job search Web site Monster.com is out with a new campaign that focuses on the fuzzy, positive points of looking for a new position.
