Channel | Data Driven ROI

Crown Royal is expanding a promotion tied to NASCAR to give one Texas adult the chance to have his or her name incorporated into the paint scheme of a racecar during a spring race.

Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise.

Hostess is taking another spin around the track with the ladies

Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.

Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.

Arby's is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.

A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project

The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder.

Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons