Channel | Data Driven ROI

Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series.

Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.

Loyalty marketers understand that not all customers are created equal. A well-designed program segments members based on their actual or potential value and assigns them to various program tiers

Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew.

Subway restaurants has extended its healthy eating theme with a bike giveaway.

Crediting increased operational efficiencies as the catalyst, Lillian Vernon closed its satellite call center in Manila, Philippines, on March 18.

The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles.

Lord & Taylor, an upscale department store chain, has selected the Allink Enhanced offering from Harte Hanks to serve as the backbone of its customer insight, acquisition and retention efforts.

American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car.

Wish-Bone brings new meaning to salad “dressing.”