For those of us without trust funds, the first car we drive is usually not one we would have intentionally chosen for ourselves. How well the auto is marketed is definitely not a factor.
Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series.
Comcast has opened a new 77,000 square-foot center located in Enfield, CT. It's Comcast's second call center in the state and will create more than 200 jobs.
The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.
Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.
Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its "Life Takes Visa" brand campaign, launched a year ago, into new consumer channels.
Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover
Many marketers traditionally have looked to expand their universe by tapping into new data sources. But thanks to new improvements in technology – and the skills of the people who use it – adding new sources of data now relies less on emotions and “gut feel” and more on fact-based, systematic approaches that can be…
General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.
