Channel | Data Driven ROI

Yahoo Sports has launched an online touchdown contest to spark interest in its fantasy football products.

The Geek Squad, those customer service reps behind the counter at Best Buy, is challenging people to come up with the next big idea.

Dove is extending its real beauty campaign once again. Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials

The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.

Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would

Been awhile since you've chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn't for you. But the 30-year-old gum brand

Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl

(Direct) To get the best insurance, you have to be well informed. You need to have the all the information to get the protection best suited for your needs. Insurers too, need information—about their customers' demographics, businesses and activities. For Aon Corp., that meant putting automated processes in place to better track prospects and generate…

UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year.

Moving supplies marketer Henkel Corp. is inviting people to submit stories of their most awful moves ever and compete for a $5,000 grand prize.