Channel | Data Driven ROI

Alltel Wireless is offering college and pro football fans a shot at $100,000 in a group passing competition

KFC, Taco Bell and Pepsi are triple teaming to run a Philadelphia Eagles sweepstakes with a grand prize of 2008 season tickets.

As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we're smart we'll make sure we have our very own "Marshall" plan in effect.

Worldwide customer relationship software revenue should exceed $7.4 billion in 2007, up from $6.5 billion in 2006, according to Gartner, Inc.

As part of a streamlining program, Sharper Image will close a Richmond, VA distribution center.

Homewood Suites is giving three contest winners their 15 minutes of fame on an electronic billboard in New York City’s Times Square.

Scion is sponsoring a contest for amateur artists to customize hand-made accessories for one of its vehicles for a chance to win a 2008 Scion xD five-door subcompact.

The Quaker Oatmeal Co. is using a little star power to encourage people to improve their heart health.

KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000.

Models created using finite state machines can provide a flexible way to manage complex, longitudinal customer management programs. But, the technology does have its limitations. Click here to learn how David King says you can overcome those obstacles.