Channel | Data Driven ROI

OK, we know it's a stereotype: Hispanics are loyal to their families. But not all are loyal to brands

Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we've been fortunate to observe the richness, value

Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.

My husband and I are members of two wine and spirits-related CRM programs. One has led to us making more purchases. The other hasn't generated many additional buys – but has created a lot of good will.

E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.

American Airlines has introduced an online sweeps to create awareness of its recently enhanced booking tool.

Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor.

The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C.

Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.

Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products.