Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.
Of course, there are a number of critical factors that determine the success of customer relationships: being in the right place at the right time with the right message; segmenting customers based on data; and coming up with breakthrough creative. But diversity in the workplace can be a powerful force when you’re trying to create integrated marketing programs to meet
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