Channel | Data Driven ROI

Kraft Foods has named a father-daughter duo as the winners of its latest Oreo cookie jingle contest

Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.

Database marketing agency Merkle has hired Paul Bowman to serve as managing director of customer strategies.

Domaine Chandon is partnering with cable’s Fine Living Network in a video search for the best party-givers in America, and offering as part of the grand prize the chance to throw next year’s holiday entertainment soiree at Chandon’s Napa Valley winery.

Icehouse beer is giving armchair quarterbacks a chance to attend any sporting event in the U.S. in the coming year and see their own face bouncing on a personalized bobble head doll.

Sure, loyalty programs can help merchants build their house files. But they can do much more than that. Click here and find out why they can be used to deliver triggered messages to drive better response rates.

High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.

Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.

Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company's culture every year for

Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.