Database marketing agency Merkle has hired Paul Bowman to serve as managing director of customer strategies. In this newly created position, Bowman will help Merkle’s clients develop loyalty and retention marketing programs.
Prior to joining Lanham, MD-based Merkle, Bowman was managing director of direct and loyalty marketing at Hawkeye Communications in Dallas. Bowman has also held senior management positions at Rapp Collins Worldwide, as well as loyalty firm Brierley & Partners and McCann Relationship Marketing.
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