Channel | Data Driven ROI

D&B has acquired Purisma, a consumer data integration (CDI) technology provider, for $48 million.

Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service.

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself. To find out more from Ruth P. Stevens and Bernice Grossman, click here.

Any direct marketer worth his or her M.B.A. knows the importance of identifying a company's best customers

CONAGRA FOODS Shrek's Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the

Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.

Veronico Trujillo was hungry for a handmade tortilla. But he couldn't find a good one, so he opened a small shop in Los Angeles called La Tortilleria

McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million.

Louis Ramery will join Sears Holdings Corp. as senior vice president of customer relationship marketing for the company's Sears and Kmart operations, on Nov. 5. He will report to Maureen McGuire, Sears Holdings' CMO.

Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl.