Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic
Lifestyle and action sports watchmaker Freestyle is pushing a contest on Loop’d Network, offering aspiring extreme athletes a yearlong sponsorship
Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest
Hallmark is seeking votes for the top creation in its first card competition tied to (Product) Red.
The best loyalty programs thrive on dialogue. Members agree to provide information--through transactions, survey responses and declared preferences--and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.
Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.
Office Depot is out with an interactive holiday promotion that offers the chance to win daily prizes, including computers, digital cameras and gift cards.
Gillette is running a sweepstakes offering a private lesson with golf coach Hank Haney as the grand prize.
Jelly Belly has named a computer expert as the top winner in its Recipe Game
The Wm Wrigley Co. is pumping up its NBA sponsorship through contests on a newly launched Web site.
