Channel | Data Driven ROI

The Dial Corp. is promoting an addition to its Renuzit air freshener line with a contest offering the chance to win a home makeover.

Ogilvy Worldwide's digital and direct marketing division, OgilvyOne has been selected to serve as the agency of record for Sears Holdings Corp., the parent company of Kmart and Sears, Roebuck and Co.

(Multichannel Merchant) Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.

With the number of post-holiday catalogs flooding his mailbox, Jeff Zabin wonders how many direct marketers are on a green mission. Click here to find out what Zabin has found out, and what companies are doing to cut down on environmental waste.

Tyson Foods, Inc. has teamed up with Olympic gymnastic champion Mary Lou Retton in a national search to find a woman who best fits the title “Gold Medal Mom.”

New England Modell’s shoppers have a shot at scoring courtside seats for a Boston Celtics game.

In an expansion of its NASCAR sponsorship role, Lenox, a manufacturer of power tool accessories and hand tools, is running a contest to identify unsung heroes

Dunkin’ Donuts is turning to user-generated content to strengthen its brand.

KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.

Domino’s Pizza is letting people play chef with an online pizza-building contest.