Channel | Data Driven ROI

Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team.

Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park.

The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers.

For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But

WISE FOODS Bravos video contest Wise Foods is on the hunt for its biggest fans as part of a new campaign to promote its Bravos Tortilla Chips brand. The

A General Mills contest to find the next fresh face to appear on its Curves Cereal box drew more than 29,000 votes and five overall winners.

An industry association formed around the production and use of ethanol wants to find an eco-minded fan who can create the most persuasive 30-second video about the fossil fuel alternative’s impact for the planet

Godiva Chocolatier is out with a Valentine’s sweepstakes offering the chance to win a chocolate-filled weekend getaway.

Visit London is bringing a little bit of London to Manhattan this week through the creation of ice sculptures in the form of iconic London landmarks.

A Gap contest to find fresh young faces to be featured in in-store ads has drawn 500,000 votes and four winners.