Tostitos Teams with Food Network for Sweeps, In-Store Promo
Looking to expand its reach among women, Frito-Lay is partnering with Food Network's “Simply Delicioso” show to launch an in-store and online campaign.
Looking to expand its reach among women, Frito-Lay is partnering with Food Network's “Simply Delicioso” show to launch an in-store and online campaign.
Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”
When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what's working around the globe.
Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign.
In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health.
Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts.
Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team.
A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest.
Pizza Hut is out with an instant-win game and sweepstakes that turns people into wordsmiths to find the perfect way to describe its Crunchy Cheesy Crust Pizza.
Regal Entertainment Group is offering movie buffs a chance to rub shoulders with film stars at the Oscars.