The era of Web 2.0 has brought to life a culture of passionate online users—the Netflix enthusiast, the fantasy football participant, the avid Flickr fan, the bakery connoisseur, the RSS/news aficionado. They share an active spirit of participation and the desire to make their niche interests a part of the collective conversation online. They create…
In a Web 2.0 world, it only takes one disgruntled Internet savvy person to sink your business. Find out how you can control the damage by self-styled activists and emotional hypochondriacs.
United Way of America has retained Clarity Group to develop customer relationship management practices within its national operation, as well as 11 local United Way organizations.
Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games
Pom Wonderful will air its top three winning videos from its online Tea Video Contest in movie theaters in New York and Los Angeles in March
Romano’s Macaroni Grill is out with three separate contests asking patrons to choose their favorite menu items for a chance to win a private dinner
THE LEGO GROUP Global Building Contest The Lego Group this month is launching a global contest to search for the best child Lego builder to celebrate
All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.
Canadian call centers experienced an annual average increase in revenue of nearly 28% between 1998 and 2006, according to Statistics Canada.
Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes.
