Channel | Data Driven ROI

LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.

The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico.

Customization is the latest loyalty value to insert itself into virtually every product and service category. To read why Robert Passikoff believes marketers will need to pay attention to it or suffer the consequences, click here

Feeling emotional? You should be, if you want to understand your customers' mindsets and gain essential insight to maintain their loyalty

The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies.

Earlier this week, prior to ad:tech, we had the chance to join another gathering of those in the industry. We traveled to San Diego to participate in Experian Americas Sales Summit, joining a panel of those much...

McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show

Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.

Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.

The flight plans for American passengers last week were turbulent, as the airline cancelled more than 1,500 flights to inspect its fleet of MD-80s. Robert Passikoff examines that this means to consumer perception of the brand. For the story, click here.