KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich.
AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures.
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong
March was a busy month for Starbucks. It introduced a new blend, Pike Place Roast, as well as French press and espresso machines to turn out higher-quality
Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent
If you want people to buy more shoes, get them to walk more. That's the idea behind a new point-of-sale poster campaign launched last month by Consolidated
Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”
American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices.
3M is partnering with YouTube and Google to launch a video contest to search for the most creative uses of its Post-it Notes.
A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest.
