Channel | Data Driven ROI

The key to guiding your organization through digital transformation isn’t about martech solutions—it's about the cultural shift.

Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.

ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.

A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.

Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to get her take on the challenges of marketing to the K-12 education sector.

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.