Data Driven ROI
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Acquisition
Hyatt Resorts Pushes Online Planning Tool Via Sweeps
Hyatt Resorts is promoting its new online planning tool and Web site with a sweepstakes offering the chance to win Hyatt gift cards
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Acquisition
Amstel Light’s Freewheeling Campaign Takes Manhattan
Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly.
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Acquisition
Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps
Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.
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Data Driven ROI
Loyalty Marketing in Times of Economic Distress
Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level
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Acquisition
Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger
Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.
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Acquisition
Arby’s Launches Search for Commercial Star
Arby’s is on the hunt for a loyal customer to star in one of its TV commercials.
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Acquisition
Best Western Celebrates Loyalty with Anniversary Contest, Sweeps
Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000
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Acquisition
Pizza Hut Pushes Ultimate Grill Pizza with Sweeps
Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes
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Acquisition
Cotton Inc. Rolls Out ‘Natural’ Campaign in Malls
Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric
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Data Driven ROI
Successful Strategies for Security Initiatives
Data security doesn’t end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn’t guarantee that your company’s data is secure. Find out what you need to do to keep your customers’ information safe.