New York Life Steps into Consumer-Generated Content
The New York Life Insurance Co. has launched an online contest asking visitors to create ads using the company’s blue box logos.
The New York Life Insurance Co. has launched an online contest asking visitors to create ads using the company’s blue box logos.
Red Robin restaurants are challenging kids once again to develop gourmet burger recipes for a chance to have their recipe included in an online cookbook.
A high school band teacher won the Baby Ruth-sponsored contest to lead the crowd at Yankee Stadium in singing “Take Me Out to the Ballgame” during tonight’s Major League Baseball All-Star Game.
Think you have a good travel trip? Then Wingate by Wyndham hotels wants to hear from you.
Refrigerated pet food maker Freshpet is searching for the owners of unruly dogs with a contest that will award the top winner a private in-home dog training session.
Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country.
The Hershey Co. is promoting its sponsorship of the Olympics by giving away more than 100,000 prizes with the top prize of a 2008 Chevy Tahoe.
Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”
The sponsor-driven “Lucky Chance” microseries debuting on TNT later this month will take on a double meaning, as a sweepstakes for a 2009 Dodge Challenger will run simultaneously.
Denny’s is seeking consumer-generated videos that show people’s best impressions of the 2008 presidential candidates in its latest online contest.