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Wrigley’s Doublemint brand has launched its second campaign to fight child abuse with Orlando Magic center Dwight Howard as the point man for the effort.

Burger King Corp. is offering customers an incentive to buy its gift cards: a sweeps for a chance to a Wii.

Energizer plans a power play-themed Stanley Cup sweepstakes as part of its new sponsorship as official battery of the National Hockey League and its players association in Canada.

Rich Maradik, currently senior vice president and chief information officer at Gaylord Entertainment, will add the title and responsibility of CMO to his portfolio.

Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year.

Frito-Lay is pushing its TrueNorth nut snacks with a contest to find a story about one person’s life passion that will become a TV spot during next year’s Academy Awards.

While the Web has made comparison shopping easier, marketers should focus on the service they offer to customers at least as much

Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.

The longer you take to get product into a consumer's hands, the more their desire will fade, increasing the possibility of a return. Here's some things you need to do pre-sale to assure your overall return rates go down

A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation.