Channel | Data Driven ROI

Dennis Armbruster and Andrew Mitchell have joined LoyaltyOne, a loyalty marketing services provider.

Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month in September 2009

Fred Waugh has assumed the newly created position of vice president of alliances at CRM firm Convio

Kellogg is plugging its second Super Bowl contest through special-edition boxes of Frosted Flakes this month.

Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.

For those who've always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors' Icehouse beer

The money isn't there anymore.That's the overwhelming message from Direct's annual database practices survey.DMers are spending less, on everything from

The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling

For those who don’t like to clean the BBQ grill—and even those who think you shouldn’t clean the BBQ grill—Kimberly-Clark Professional has an eye on you.

Casual restaurant chain Johnny Rockets is offering customers a chance to win a virtual skiing/ski boarding trip this holiday season with its “Rock the Slopes” sweepstakes.