Channel | Data Driven ROI

Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country

The Internet has made today's consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business

Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts

Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can't employ

Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-'em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements

One of the most aggravating elements of lead generation programs is determining which sales person should get which lead. Smart companies set up rules-based

Capturing consumer data should be a top priority when running games and contests

Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games

Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler