Channel | Data Driven ROI

Oracle Corp. will acquire Sun Microsystems Inc. for $9.50 per share in cash. The deal values Sun at roughly $7.4 billion, or $5.6 billion when Sun

A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks

Cruise line Royal Caribbean International has named Betsy O'Rourke senior VP of marketing. O'Rourke will be responsible for all aspects of the cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.

Maximizer Software Inc., a customer relationship management solutions provider, has named Vivek Thomas president.

Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”

Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites”

To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality

Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

Home cooks who want to test their celebrity-chef mettle can do so in a new Web contest just launched by Unilever’s I Can’t Believe It’s Not Butter brand