Coors Light Takes Women Seriously (Finally!)
Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
Forbes.com makes the case for why the Super Bowl is not the right investment for most brands. After running a spot last year, this year McDonald's is taking a pass.
This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.
Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.
Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.
Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.
Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization's second Super Bowl spot to air Feb. 7.
Coca-Cola hopes that its new campaign, "Taste the Feeling," will spark a fire under sales, which have been flagging for more than 10 years.
Kristen Hunter, Chick-fil-A's head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.
There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.
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