![Lancome pop-up shop](https://chiefmarketer.com/wp-content/uploads/2017/07/lancome-pop-up-shop-160x125.png)
Personalization, MarTech, Drive Beauty Buffs to Lancôme Pop-Up
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
Sports sponsorship deals with the U.K.'s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
A marketing stunt between Starbucks, Spider-Man and Marvel Entertainment sent a viral video of the promo flying across social media.
Hear from Donate Life America and The Martin Agency on how they got "The World's Biggest Asshole" campaign over the lumps and hurdles and into the marketplace.
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.