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Whirlpool & Firestone Building Products’ B2B Live Event Tips
Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.
Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.
Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.
As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.
Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.
Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.
The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.
Andy Goeler, VP marketing, Bud Light, talks about the shift to educational marketing and other ideas brewing in the marketing department.
Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.
Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy behind the “Welcome to the Family” Prego consumer experience.
Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.