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Three Trends Shaping the Future of Influencer Marketing
Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.
Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding.
Diet Coke relaunches after 35 years with a sleek new look, bold flavors and a bubbly campaign.
A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.
Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.
Some of the most innovative and surprising creative work is delivered in the form of spirits marketing campaigns.
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.
Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.
Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.
It's a busy time of year, so we have collected the top articles for you to catch up on.