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KFC’s New CMO Chats About Reba and the New Campaign
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it?
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it?
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it found a way to tie in to the Big Game.
Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
With social media swelling with videos of teenagers eating and biting Tide Pods, it was time to take action.
The marketing arm for growers and importers is building on the successes it has found sponsoring Super Bowls.
For sponsors, marketing the Olympics is certain to be a highlight of the year. Here's a look at what Dow, Intel, Dick's Sporting Goods and a few others are up to.
Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.
Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.
A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.
KIND is putting its new line of KIND Protein bars up against the big boys and letting consumers decide based on taste.