![MAC viva glam](https://chiefmarketer.com/wp-content/uploads/2018/09/mac-viva-glam-850-160x125.jpg)
MAC Cosmetics Celebrates 25 Years of Pride Support
Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND.
Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND.
Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.
After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.
Diet Coke is among hundreds of brands—both big and small—raising awareness for Breast Cancer Awareness month in October.
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.
The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests.
When the presidential press secretary was asked to leave a small restaurant, a national dustup hurt tourism there. Learn how a small team—and budget—took charge.
Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces to celebrate the 30th anniversary of its “Just Do It” motto.