Second City Works Takes B2B Content Seriously
For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.
For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.
CBSN, the ad-supported streaming news channel from CBS, is deep into the political mix—but it is not taking sides.
Can a burger give you nightmares? Burger King says Yes!—particularly one that comes with a ghoulish green bun and fillings that would make anyone howl in the night.
Marketing blunders can turn brands red-faced, like this one from Coca-Cola.
Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.
POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick.
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.
McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
Now five years in as Mastercard's CMO, Raja Rajamannar shares the strategy behind "advancing" the campaign.