With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…
Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping up a number of firsts around the wild March basketball season.
Enjoy your own version of "Groundhog Day" and relive our top 10 most popular B2B marketing stories for February 2019.
In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.
A team up with Marvel Studios' latest film is helping Wix.com promote a new series of product enhancements.
The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.
Games, memes, short-form videos and plenty of interactive content added a successful sequel to Redbox’s digital marketing.
Events, like "Race for the Cure" celebrate survivors, but leave a subtle message that breast cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.
