Channel | Mobile

T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.

Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.

Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local

NBC Universal has named SinglePoint to launch company wide mobile marketing initiatives.

Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.

Subway went mobile last weekend with offers to customers in the Seattle-Tacoma area, starting with a shot at winning a Seattle Seahawks’ helmet.

The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences.

Motricity, a leading provider of mobile content services and solutions, has signed a definitive agreement to acquire the mobile services business unit of InfoSpace, Inc. a leading developer of mobile technologies and infrastructure services, for approximately $135 million in an all-cash transaction.

Brand spending on mobile advertising will grow globally from $123 million in 2006 to $3.5 billion in 2011, according to a new forecast from marketing research firm eMarketer. But those long-term growth prospects may mask some short-term obstacles to putting more brand messages on mobile handsets.

Agilent Technologies Inc. has introduced new technology for monitoring transaction data on mobile broadband networks. It's designed for capturing, warehousing and reporting data.