Channel | Mobile

More than half of college students would consider accepting text-messaged ads on their cell phones if they got something free in exchange.

Magazine publisher Condé Nast is bullish on mobile marketing, as evidenced by its two-year renewal of a contract with Motricity, a leading provider of mobile content services and solutions.

Vibes Media, the leading provider of interactive text message and mobile content marketing programs, reported that it crossed a significant industry milestone this week when it processed its 200 millionth mobile message.

Google and Sprint Nextel will collaborate to build a mobile portal that will let users search the Internet and take part in social networks over a high-speed wireless network.

Google said on Friday that it would take part in an upcoming auction of wireless spectrum airwaves, provided the Federal Communications Commission takes steps to open the wireless market to other than the carrier players.

Google, Yahoo! and Microsoft have all optimized their search to help mobile users find what they want on the Web. Now Ask.com is rolling out a set of mobile services that will let owners of global positioning system-enabled handsets use the Web to find their way to local merchants.

The Coca-Cola Co. is pioneering digital marketing with plans to launch this month a social community for teens via mobile phones for its Sprite brand.

Cell phones are used for a variety of features. Whether it’s talking, texting or surfing the Internet, consumers love the devices for their mobility and accessibility. But they have mixed feelings when it comes to advertising and marketing messages on the phones.

Mobile marketing is hot. And more and more brands are leveraging the technology through promotions to stay relevant and hip with their audience.

In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.