![HP Coachella Gen Z](https://chiefmarketer.com/wp-content/uploads/2018/09/hp-coachella-850-160x125.jpg)
Festivals Help HP Connect With Gen Z
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.
The Falcon W was unveiled during an episode of the show, Fashion 5 Ways, Saturday on Snapchat’s Discover page.
Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.
Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain restaurant B. Good about the challenges of marketing to new dining audiences.
Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.