Channel | Mobile

As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here's tips to make visual platforms work.

Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.

Interactive VR and AR applications are helping Ciena educate prospects at live events and on sales calls.

Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.

Jagermeister has doubled its spend in the run up to Halloween for a month long augmented reality campaign called "Divine the Darke."

Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.

McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.