U.S. Consumers Spend 80% of Their Mobile Time on Apps
If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.
If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.
The Chop House lets customers check in for a free glass of wine, but the waiter is out of the loop.
One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.
Access Intelligence's DM Confidential is now part of the Chief Marketer network.
Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.
Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
Retailers with heavy investments in physical stores resent Showrooming. Here's the latest on opportunities to fight back.