Facebook is expanding its retargeting technology to mobile devices, and this time it's doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.
If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. Whatever the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.
Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.
Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.
Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.
Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.
Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.
Marketers should already be pondering how Twitter's IPO will affect their efforts and positioning themselves to succeed.
Steve Schuler (Yahoo Advertising) Advertisers need to respond to the increasing demand for more personalized mobile experiences. Online-to-offline mobile retail campaigns have to be localized, personalized and measured. These three elements must be blended together to create mobile campaigns consumers will love.
