Channel | Loyalty Marketing

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.

These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.

Consumers want to know that if a company makes a brand promise, it keeps it. And if it doesn’t, that consumer will move on to a brand that will.

More than 1,200 individual submissions came in to design Starbucks' Holiday Red Cups. The designs were crowdsourced from customers on Instagram.

John Quench from the Harvard Business School says the marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.”

Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here's how she and her team pulled it off.

NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.