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Marketing Strategies to Increase Customer Loyalty
Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.
Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.
Lady Gaga appears in Tiffany & Co.’s first TV spot airing just before she takes the world's biggest stage for the half-time show.
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:
Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.
With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.
The ol’ saying, “Don’t let the door hit you on the way out” became a reality—during on on-court promotion for the Kimpton Epic Hotel at a Miami Heat game.
Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here's some takeaways from how The 3% Conference did just that.
A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.
Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.