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July’s B2B/MarTech Top 10
Check out Chief Marketer's top 10 B2B and martech articles for July.
Check out Chief Marketer's top 10 B2B and martech articles for July.
Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.
After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal.
A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations.
To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead.
For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.
B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?
For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks' Anuj Agrawal.
Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.